February 9th, 2026
Göteborg-Sweden – Feb. 9th – Point S Europe, together with Point S Sweden and Point S Norway, has announced the creation of Point S Nordic, a new regional headquarters established to strengthen synergies across the four Scandinavian markets where the Point S brand operates: Sweden, Norway, Finland, and Denmark.
From left to right : Frederik Hansson Chairman of the board Däckteam Sweden /
Martin Tillsen – CEO PS Sweden / Fabien Bouquet– CEO PS International / Bård Dalen – CEO PS Norway / Marius Undersrud – Network manager PS Norway
The regional network belongs to the global Point S independent network of tyre dealers and vehicle maintenance businesses. Across the Nordics, Point S has more than 300 retail outlets, with an estimated market share of nearly 10% in passenger car tyres and 15% in the truck and commercial vehicle segment.
Point S Nordic will coordinate supplier and fleet policies while supporting development of the Point S network across Scandinavia. The Group aims to recruit approximately 100 new members across the region over the next three years.
The creation of Point S Nordic has been formally announced at the Point S Sweden annual conference on February 7th in Göteborg.
Fabien Bouquet, Global CEO of Point S, commented:
“The creation of Point S Nordic is driven by our ambition to further strengthen our already significant footprint in Scandinavia and to enhance the profitability of our members. This will be achieved by consolidating our purchasing and commercial policies across Nordic markets, in alignment with our international strategy, while fully respecting regional characteristics. We believe in thinking globally while acting locally.
Martin Tillsten, CEO of Point S Sweden (Däckteam) added:
“The launch of Point S Nordic formalizes the close cooperation we already maintain on a daily basis with our Point S colleagues across other Scandinavian markets. It will enable us to accelerate existing synergies and generate additional value for our members.”
Bård Dalen, CEO of Point S Norway (Fagdekk) stated:
“For several years, our Norwegian members have delivered the highest profitability in our sector. The mission of Point S Nordic will be to help sustain this level of performance in the years to come. We share a core mission with all our Scandinavian and international Point S colleagues: to support our members, who are, first and foremost, independent entrepreneurs.”
ENDS
About Point S
Founded in 1971, Point S is the world’s largest independent network of vehicle maintenance specialists. Point S offers a diverse range of premium quality products, services and solutions for vehicle maintenance, boasting 55 years of history and a retail concept that has been implemented on five continents. With 3,150 members worldwide and over 6,955 Points of Sale, the company is present in 54 countries around the world and employs more than 33,500 people.
Website: www.point-s-group.com
Point S Press Contact for international:
Muriel Clarke, International Brand Direction, POINT S GROUP, Alianco
muriel.clarke@point-s-international.com +41 79 856 42 67