Point S expands in Africa

10 October 2020

Point S continues its development on the African Continent

Present in 41 countries around the world, Point S confirms its development on the African continent with 90 Points of Sale. The company aims to double the size of its African network over the next two years. Point S has notably recorded exceptional performances in South Africa and continues to open centers in new countries, such as Cameroon and Senegal in 2020.

A Point S Centre in South Africa

The African automotive aftermarket is evolving positively for the stakeholders in the sector. Driven by legislation in favour of road safety and the safety improvements of car fleets, the average age of vehicles is approaching that of European vehicles. Hybrid vehicles are also beginning to make their appearance. As a result, there is a growing need for a technically proficient and high-quality car maintenance network that can handle multi-branding.

This is Point S Group’s offer, thanks to its expertise which has proven its worth from one continent to another: training programmes, international quality standards, advantageous purchases with manufacturers, high quality branded products, digital tools…

“The car maintenance market is in full evolution in Africa. The growth potential is really interesting. We can be proud to have a qualitative network which is constantly adapting to the specificities and the maturity of each market”, comments Charles Legrand, Point S Group’s Africa and Middle East Manager.

In countries where Point S has been present for several years, such as South Africa and Morocco, the development continues…

The development of Point S in South Africa is almost exponential with more than 65 Points of Sales, and an aim of 70 outlets by the end of this year! Established in the country as a Masterfranchise since 2012, Point S is still growing. Today, the brand continues to open new Points of Sale while at the same time supporting the acquisition of new expertise from its network, which began with a rapidly expanding range of tyre services for car maintenance. Even the health crisis has not called into question the opening projects.

Established in Morocco since the end of 2015, Point S currently has 20 Points of Sale and aims to open two more by the end of this year. The Morrocan outlets have the particularity of being true multi-service centres! Point S centres are sometimes coupled with other activities, such as gas stations, insurance agencies…

The Republic of Djibouti welcomes an unique Point of Sale, with no less than 26 bays, a record for the company in Africa and which makes it the biggest Point S centre on the African continent.

Three new countries joined Point S in a year!

Point S Centre in Ivory Coast

Point S’s development in Africa has further increased since last year with the establishment of the brand in the Ivory Coast, Cameroon and more recently, in Senegal.

In the Ivory Coast, Point S already has two Points of Sale, and the brand aims to open another fourteen within four years with its local partner, the Oil Company « Pétro Ivoire ».

In Cameroon and Senegal, the first outlets should be opening in the next few weeks.

About Point S

Created in 1971, Point S is the world leader in tyres and car maintenance. With more than 5 500 Points of Sale, the company is present in 41 countries and employs over 23 000 people. The Group sells over 18 million tyres per year and has a turnover of more than €3 Billion.

Point S Press Contact for international:
Muriel Clarke, International Brand Manager, POINT S GROUP Alianco
muriel.clarke@alianco.ch +33 634 210 273