Point S heads to Bologna Fiere for Autopromotec 2022
- Point S has confirmed that it will exhibit at booth C40 at the 2022 edition of Autopromotec, from 25th to 28th May 2022
- The biennial event will give visitors the opportunity to discuss the benefits of joining the global Point S network with Point S’ Italian team
- The company will also celebrate the history of the tyre trade with a museum dedicated to tyre dealers
Point S, the world’s leading independent tyre dealer and car maintenance network, has announced that it will exhibit at Autopromotec 2022, at Bologna Fiere from 25th to 28th May.
Visitors to booth C40 in Hall 20 will be able to discuss the benefits of joining the global Point S family and becoming a member of the Point S network of independent workshops with the Point S Italia team.
Fabien Bouquet, CEO of the international group and President of Point S Italia, said, “We are looking forward to exhibiting at Autopromotec. It is an excellent opportunity to showcase our international brand, and to develop the relationships that we have in the Italian market. I encourage delegates to visit booth C40 to find out more about our pioneering network of independent tyre and repair specialists.”
Throughout the four day exhibition at Autopromotec, Point S will be celebrating the history of the tyre trade by way of an exhibition that promises to tell the story of the profession over the past 100 years.
Among the installations in Hall 20 will be Point S’ ‘Museum of the Profession’ – a photo gallery of historical images of old equipment and other memorabilia. Starting from the 1920s, the gallery charts 100 years of life in the tyre trade through the evolution of styles, trends and technology.
Two additional sections of the gallery will be dedicated to the 50th anniversary of Point S itself, with visitors being taken on a chronological journey through photos, objects and videos that capture the essence of the network and its evolution.
Adding yet more nostalgia to the exhibition, Point S will also set up a replica 1970s tyre shop, complete with original that period equipment.
Commenting on Point S’ involvement, Lidia Komjanc, CEO of Point S Italia, said: “It is a pleasure to be exhibiting at Autopromotec. This is the opportunity to celebrate the tyre trade’s illustrious history, and a chance for Point S to showcase its global reach. The aim of Point S Italia is to replicate the levels of excellence and leadership that the international group has demonstrated across the globe.”
Corrado Bergagna, a member of Point S Italia’s Board of Directors, said: “This is a unique project that is being carried out in Bologna for the first time. We are excited and honoured to be telling the story of our sector and the Point S network”.
The Point S brand has been present in the Italian market since the 1970s, when the first small group of independent workshops joined the network. Today, the network boasts 180 affiliated workshops in Italy. Much of the recent growth can be attributed to a new corporate structure, with Point S Italia, a subsidiary of the international parent company, taking over management of the Italian network in 2015.
About Point S
Created in 1971, Point S is the world leader in tyres and car maintenance. Thanks to the strength of its brand, Point S offers a brand platform with 50 years of history and a retail concept that has been implemented on five continents. With more than 5,800 Points of Sale, the company is present in 49 countries across the globe and employs 28,500 people. The Group sells over 18 million tyres per year and has a consolidated retail turnover of more than €3.5 Billion.
Point S Press Contact for international:
Muriel Clarke, International Brand Manager, POINT S GROUP Alianco
muriel.clarke@alianco.ch +33 634 210 273