- Point S will sponsor Citroën Racing at the Formula E Shanghai E-Prix on 4th-5th July as part of its strategic collaboration with Stellantis.
- The sponsorship will showcase the Point S brand to Formula E’s global audience at one of the championship’s most popular events
- Fabien Bouquet, Point S International CEO – “This sponsorship further strengthens our relationship with Stellantis while supporting our ambition to grow awareness of the Point S brand across China and Asia.”
Point S, the world’s leading independent tyre dealer and car maintenance network, has announced its sponsorship of Citroën Racing at the Formula E Shanghai E-Prix, taking place on 4th-5th July 2026.
The sponsorship forms part of Point S’s broader strategic relationship with Stellantis, one of the world’s leading automotive manufacturers and providers of innovative mobility solutions. The collaboration reflects both organisations’ shared commitment to innovation, sustainable mobility, and delivering exceptional customer experiences.
Under the agreement, Point S will support Citroën Racing during the Shanghai race weekend, one of the standout events on the Formula E calendar. The sponsorship further consolidates the relationship between the network and Stellantis, while providing a platform to increase brand awareness in one of the network’s most important international markets.
Formula E first arrived in China in 2014 with its inaugural race in Beijing, marking a historic moment for the all-electric championship. Since then, the series has raced in four Chinese cities, including Hong Kong and Shanghai. Today, the Shanghai E-Prix is regarded as one of the most popular events on the Formula E calendar, attracting significant local and international interest.
Through its sponsorship of Citroën Racing, Point S will strengthen its visibility in one of its most important growth markets. The network currently operates approximately 3’700 points of sale across China and has an expanding presence throughout neighbouring Asian markets. The partnership provides a powerful platform to engage with independent tyre dealers, independent garages, and consumers through one of the most innovative and technologically advanced forms of motorsport.
The sponsorship builds on Point S’s growing involvement in elite sport and motorsport, as well as its relationship with Stellantis, with the network currently sponsoring Stellantis Motorsport’s Team Peugeot TotalEnergies in the FIA World Endurance Championship (WEC). It also highlights the close alignment between the network’s values and Formula E’s focus on pioneering technology and sustainable mobility.
Fabien Bouquet, CEO of Point S International, said: “This sponsorship of Citroën Racing in Formula E represents our involvement in the maintenance of electric vehicles as well as an opportunity to connect with customers & partners across China and Asia”.
“Formula E is at the forefront of innovation in motorsport and mobility, making it an ideal platform for Point S. With around 3,700 points of sale across China, we see significant opportunities to build awareness of our brand in this strategically important market while supporting one of motorsport’s most exciting racing teams.”
Cyril Blais, Citroën Racing Formula E Team Principal said: “We are delighted to welcome Point S alongside the team for the Shanghai E-Prix. Formula E provides a unique platform to showcase innovation, performance and the future of mobility, values that strongly align with both Citroën Racing and Point S. Shanghai is one of the championship’s most significant events and we look forward to representing our partner throughout the weekend while continuing our fight on track.”
-ENDS –
About Point S
Founded in 1971, Point S is the world’s largest independent network of vehicle maintenance specialists. Point S offers a diverse range of premium quality products, services and solutions for vehicle maintenance, boasting 55 years of history and a retail concept that has been implemented on five continents. With 3,150 members worldwide and over 7,244 Points of Sales, the company is present in 54 countries around the world and employs more than 33,500 people.
Website: www.point-s-group.com
About Citroën Racing
With a rich motorsport heritage spanning Cross-Country, World Rally Championship and touring car success, Citroën Racing enters an electrifying new era with its commitment to the ABB FIA Formula E World Championship combining innovation, performance and sustainability on the global stage.
Point S Press Contact for international:
Muriel Clarke, International Brand Direction, POINT S GROUP, Alianco
muriel.clarke@point-s-international.com +41 79 856 42 67